From Hustle to Hindsight: Power Plays & Wisdom from Gina Horkey
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I had the most amazing conversation with Gina Horkey from Horkey Handbook. You see, I seek out people with wisdom as I usually need a good grounding and within a few moments of talking with Gina, I knew she was my go-to gal! Gina, an online business owner and a mom of 2 little ones, knew she wanted to make a shift from her Finance job. She liked the idea of writing, the idea of a flexible schedule and the opportunities in online business. Gina set a goal, one goal and worked to prove her concept. Within a matter of months, Gina trained her replacement at her J.O.B. and high-tailed it to freelance work full-time. The evolution and growth was so interesting to hear including her great nuggets of wisdom was refreshing!
She is a married, millennial mama to two precocious toddlers from Minnesota. Additionally, she’s a professional writer and online business marketing consultant with a decade of experience in the financial services industry. Gina enjoys helping other freelancers gear up to quit their day jobs and take their side hustles full-time via her website, Horkey HandBook.
Notable Quotes from Gina:
"It started with one goal and then building off that momentum."
"Networking should be about building relationships and not getting your next client. Clients usually do come from that stuff but it's should be focused on meeting some really cool people that you have stuff in common with."
"You have to have a strong why to have initial motivation and then (use it for) long-term motivation."
"And I don't always know what I'm doing. I think people think either super smart or have my stuff together. When the reality is a lot of the time I am just trying things and putting myself out there and setting myself up to fail. Because failure isn't necessarily the end of something rather it's the evolution of something better."
"Shut off the firehose when it comes to consuming content and start doing things and trying things and you can see what works."
We talked about so many different things:
- From Finance to Freelance Writer to Online Business
- Transitioning into freelance work
- Getting Up First thing
- Proof in the pudding, income goals then doubled
- Doubling down
- Her process of trying new things
- Learning on a surface level vs a deeper level
- Batching conversations
- Knowing how to be flexible
- What's she's interested in learning now
- Her fun new timer! Think Pavlov
- Her Masterminds
- Keys Conferences
- Building a community
- Work - Life Balance - It's All Life
- Emily Griffin
- Dave Ramsey
- Start: Punch Fear in the Face, Escape the Average, and Do Work That Mattes by John Acuff
- 30 Days of Hustle
- 30 Days or Less to Freelance Writing Success
- The Pilot's Wife by Anita Shreve
- Double Your Freelancing Conference
- Converted Conference
- EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches by Dave Ramsey
More From Gina
- What did you want to be when you grew up?
- A doctor. ;-)
- What was your first job?
- Babysitter, but then my first W2 job was as a dishwasher in a cafe - great for learning work ethic! (But I always smelled like french fries.)
- What are your go-to books and apps?
- What are your favorite gifts to give?
- Thoughtful ones - I try to keep mental notes and then use them when searching for just the right thing.