Become a Photo Stylist for your favorite brands: interview & Info with Hilary Walker
Do you love listening to Podcasts? Or do you not really know what one is quite yet?? Let me make it easy for you. It’s perfect for you - the super-busy-always-running-around woman that you are. Pull up the podcast on your phone, plug-in your headphones and listen as you workout, do your errands or even the dishes late night!
CLICK on the LINK Below & Go!
OR another easy way you can pull up the Mompreneur on Fire podcast via the Podcast App that is already. on. your. iPhone.
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How cool would it be to be a commercial and editorial photo stylist for your favorite brands like Neiman Marcus and Horchow? How does one even become an interior stylist?? At minimum - I just want to have the good taste they have!
Hilary Walker of Our Style Stories has both the taste and the technique and is pulling together styled rooms for all kinds of brands we are familiar with! Neimans, Horchow, Michael's, the list goes on and on with whom she has worked for. It was great to talk with her to learn not only how she manages the different aspects of her work, including a blog, a podcast and styling but also how she does it with her kiddos in tow! How does one manage with an ever-changing schedule? How does she promote herself and her work when it's an untraditional field like interior styling?
Hilary is really sweet, you know that person you want to be friends with. What's great is how she uses the mediums of blog postings and podcasting to set the message she is looking for.
How Her Blog & Podcast Are Her Calling Card
- It displays her portfolio and voice
- It gives her audience and potential clients an insight into her process, style and quality
- It's a well-loved overfunded marketing department and passion project
- It is a way for her to take ownership in getting work
- It became her calling card before she had a full portfolio
- It fits how she reads and communicates with others
We talked about many things including:
- Difference between a freelancer and an entrepreneur
- Her over-funded marketing department
- How she took ownership of getting work
- What 3 things her blog means to her and getting work
- How she gets clients
- The differences between interior design and styling
- How she started out
- Passion Project / overfunded marketing department
- Her Podcast, the goldmine it could be and her plans for the future
- How she spends her time being a project-based business owner
- Her mentors
- How the acorn doesn't fall far from the tree
- Her quilt of income sources
- What's she's learned along the way
- Using the mobile and paper calendars
- How genuine and authentic relationships have helped her
- Creating new connections with Cold emails
More from Hilary
What did you want to be when you grew up??
- I was always a very romantic kid. I took ballet growing up and dreamt of becoming a professional ballerina. I also loved flowers and thought being a florist would be so much fun. Never in a million years did I think I would be doing the type of work I’m doing now, primarily because I didn’t realize this kind of job existed! But now that I look back, it all makes sense. I’m in love with fantasy and I get to create those (to an extent) in my job. And I work with flowers quite often too!
What was your first job?
- I’ve had a lot of jobs starting with working the cash register at my parents cafe. But beyond the family business, I worked at a dance clothing shop in high school and then taught ballroom dancing during college.
What are your go-to books and apps?
- I LOVE the Fire Starter Sessions by Danielle Laporte. I listen to the audio version and it always fires me up! I also learned a ton from Twyla Tharp’s book The Creative Habit, also great in audio form. As for apps, I use Expensify to track mileage and it’s a big help and Dropbox is my life saver when I’m working away from the computer.
What are your favorite gifts to give?
- I don’t have a favorite gift to give typically, but what I do love doing is purchasing gifts from my friends’ shops. It’s like giving a gift twice… one to the recipient and one to the friend whose business I’m supporting with my purchase.