The #1 Thing You Need to Know About Online Business
The #1 thing you need to know about online business is not about how good you are, nor how hard you work, it's something entirely different. You're an expert and feel confident in your field. No doubt about it.
Everyone tells you how much they love your work. How you're a gem and you're one of a kind. Add in some extra expletives and an awesome giphy for flavor and fun!
The truth is - you know you're good.
It's not being conceited. You're actually really really good at what you do.
I know lots of people like you. I am super blessed that way. People who are AWESOME at what they are doing, AWESOME at the work they are doing and yet their business is still reminiscent of being a college kid when you are digging in the seat cushion for change for the pizza boy.
Running a business can be very expensive. And if you are not careful you have to run the business simply to pay the bills.
What's crazy is you see other people, who you know, doing similar things and they aren't half as good as you!
Yet, they are working on so many cool projects that are leading to more projects. To more income.
You die every time you see them posting about some other cool project or thing they are doing that you could easily do. Okay, you may not d.i.e. But you definitely choke back that bit of vomit in your mouth and roll your eyes thinking - "don't get me started."
You could run circles around them. No question.
Here's the #1 Thing You Need To Know About Online Business.
It's not how good you are. It's not enough to feel confident. The difference is made in how strategic you are.
Being strategic, my friend, is the single differentiating practice that separates you from them. That's it. Do you think all this success fell in their lap.
No. They worked hard for it. (Choke.) Or someone else did.
The reality is that your friend, you know the one that you could crush in a one-on-one competition, is being specific and strategic. OR they have someone on their team, someone on their side, being strategic for them. Are they smarter than you? No! Are they better at selling widgets than you are? No!
They are being strategic with their time. Period.
It's as simple as that.
So, my friend, this is what you need to do. You need to think bigger. You need to think more. You need to think of all the things that you, your brand, your voice would or could connect with. Could sell.
Here's an example:
Ok, so my friend teaches people how to sell the s**t out of themselves. It's a hard, hard thing for a lot of people. And her advice is spot on. SPOT ON. She's an expert. She's a Master. There's no doubt about that. No one who works with her denies that. Everyone loves her. When people love someone like that so much, you / they just want more.
You get the point.
So why isn't she out there all over the place? Why isn't she partnering with other programs and products? That's what the other guy is doing.
Her revenue now is from individual client work and a program she holds a few times a year. In my mind, immediately she needs to become an affiliate of her favorite brands so that every time she makes a genuine recommendation, she can ask her peeps to use her name as a referral. Easy. Multiple streams of income just because you love a product.
She has an awesome persona, witty and crass without being vulgar. It takes a special person. Why is she not on speaking tours? Why is she not speaking at every conference high and low? What industry doesn't need to learn how to sell themselves better in real, actionable way?? I literally can't think of one.
Just think, if we add in partnerships, products and retreats! Oh my!
Now she's gone from an expert that everyone loves to a Magnifier out there. OUT THERE growing her brand and generating revenue from multiple streams of income!!
And she becomes that person and brand, that revenue-generating machine, she has been thinking and dreaming about!
Instead of gritting your teeth when you see your friend's post about how awesome they are or what other thing they are hawking. You are genuinely growing your gig to be a top tier brand that everyone knows and wants to do work with.
How seriously awesome is that??
She can do it. She's on her way. You can too.