Why You Need An Online Business Manager - Introducing Burn the Beige!
An awesome Online Business Manager on your team will take your work from beige to bold in a matter of weeks. You see, as I see it, there are 2 kinds of people out there - those who wear beige and those who live in and seek out color!
Let me repeat, you either wear beige or seek out color. A good OBM will help you seek out the latter vs settling on the beige.
If you're one that seeks out color - then this post is for you.
Here's what I know. You're an awesome cross between excitement and knowledge. Everyone who knows you loves you. They love the work you do including the fun (and funny) that you put out. Your energy all around is what excites others! That coupled with your masterful skill in web design has referral after referral coming in.
As far as I can tell, you have 2-3 launches on your programs a year, one big event and sure you'll take some 1:1 work when it comes in and when it's a good fit.
You team up with some friends to do the occasional promotion because - why not - it's fun to work with your girls.
AND now I see that you are building up a Video & YouTube platform.
You're a creative. I get it. I love it. I love your work! I'm not going to lie.
But here's a brutal truth too. My brutal truth and I hope I am not pouring water on your fire of excitement. But I am disappointed for you too. Because from what I can see, you're really awesome, you do awesome work and now, next year is going to be more of the same.
More of the same.
What I want and am DYING to see from you is sooooo much more!
You're bold not beige!
Where are the gigs?! Where are the products and partnerships?! Where is your book?? Where is your speaking tour? Where are your planners and post-it notes? How come you're not making Matt Lauer swoon first thing in the morning?!
I'm shaking my virtual head over here in sadness.
The first thing I would do as your Online Business Manager is BURN THE BEIGE and shake you out of your own status quo.
You're bold! Not beige!
You don't wear those dirty boring dingy nude bras do you? NO! You'd burn it I am sure!
Then why oh why would you settle your life and business on beige or boring?
Okay. Now I am opening your eyes. Right?
Your eyes have needed to be opened. You need to get excited again. You need to think bigger.
That was and is Step 1.
Step 2 happens when I have you thinking about shaking things up, I want to hear about your out-of-reach "thing" that you rarely allow yourself to think about. Together we will get out of you that very super fantastic awesome out of this world dream that you really want to work on but never go there. AKA What do you want? What do your dreams dream about?? Is it that book and speaking tour? You having your own product with "in collaboration with" your favorite brand? Hello American Rag - feature my style?! Hellooo Jonathan Adler - we've got some great collab ideas! Hellooo fun post-it notes!
Step 2 is crazy fun. You start thinking bigger and dreaming up the awesomeness again. Once we have figured out the most awesome ideas for you, then we start making plans! These fun, crazy ideas build out your brand, get you closer to your own awesomeness, keep your peeps loyal and grows your business. Grows your pockets with revenue too!
So, um, YouTube? What in the world does YouTube have to do with anything??
YouTube is just more of the same. You don't want more of the same. Do you?
When working with an OBM you will go through Steps 1 and 2. Heck, truthfully, sometimes you can do this on your own or when you're at Happy Hour, a little buzzed and are dreaming with your best girls.
The problem is that more times than not, the next morning happens, you wake up thinking how fun that was. Then you shake it off and continue on your day as usual.
This is precisely why you need an OBM. Enter in Step 3.
A really good OBM will not only help you think bigger, they will bring to life the big dreams you dream of. Instead of shaking off the Happy Hour as a fun night with the girls, your OBM will have a plan of action that next day for how you're going to make those G&T dreams come true. Specifically, she would hand you the steps you need to take to write that book, create that product and make that partnership happen. Then together we would work with your team to determine who will perform which activity, what needs to be researched / hired out and how, specifically, this action plan will be executed on. Not to forget from within what timeframe. She would orchestrate a step-by-step plan and activities the moves you and your team need to make last night's dreams happen.
Let me repeat, a really good OBM will not only help you think bigger, they will bring to life the big dream you dream of. They will show you how absolutely POSSIBLE this dream is. They will work with you and your team step-by-step to orchestrate the moves you and your team need to make your crazy dreams, not your boring, beige dreams, come true.
Let's say, my darling, that you want to publish a book. That is what you realllly want. Then this awesome OBM would break it down the steps and tasks for you. You want a book?
Here's where we would start:
- What are you going to write about?
- What are the goals of your book? This matters because it will determine what and how we create it. Is it worth trying to go through a Publisher or is it something we can Self-Publish? Your goals determine which path here is best.
- If you decide you want to get it published, then you need a "One-Pager." This one pager is 7-10 pages long and will cover the gamut of information you need to present to a publisher. What is the book, who is the audience, what the book's uniqueness. Why why why.
- Then we pull a list of publishers
- And we start connecting with them. Think 100 publishers in 45 days.
From there within a very short period of time we will have you working on your book and the process started. No more "I always wanted to write a book." Now you are taking action and by the time Q1 is up, you will know be writing that sucker and know when it will be released! Burn the beige! Go for bold!
Today, in your crazy busy life, there is space to do the work of the big dream. You don't need to shake off the excitement as a Happy Hour with friends. You can actually get working, as you are, to makes these things real.
It's your OBM's job to create the steps, hold your hand and walk you (and your team) through the process. Beginning to end. The OBM will create the plan and facilitate these conversations, day in day out until those connections, collaborations and creations are made.
In real terms this means that everybody has a role. Everybody has expectations. Everybody and every task has deadlines. And everybody has help. If something is not clear, we clear it up. If a deadline is too soon, we push it out to a reasonable time. If a hand is raised we ask and we answer. Your team is excited again and they become accountable again. Excuses disappear and commitments are made.
Real work gets done. Magic happens.
This Burn The Beige 6-month program will:
- Give you the clarity on what it is you reallllly want to achieve or point it out to you if it's clear as day!
- Give you the actual steps (Steps 1, 2 and 3) you need to take to achieve those big, crazy dreams.
- THEN we will work these steps into your and your team's day. We won't extend hours, we will focus the work.
- Finally, just as important as the rest we will have regular conversations, in fact several times a week, to answer questions, get past hold-ups, hang-ups and any other randoms that prevent us from meeting our marks.
- Within a matter of a month or 2 you will have real progress to the real stuff that matters to you and your people.
Burn the beige and go for the bold! Get an OBM on your team that will not only push push push you to think bigger but to also put the steps and team in order to make that happen.
I have 4 spots available beginning in January. Click here to secure your spot. Burn the beige and go for bold!